1971: The American Connection - Rueben Sturman
In January 1971, an extraordinary man, Rueben Sturman, major American distributor of books and magazines, visits Braun in Copenhagen. With his American organization, Sturman was already manufacturing the first prototypes of modern "peep-show machines,"--solid wooden boxes with a Super 8mm projector inside, which allowed the public to watch through some tight viewers, about two minutes of an adult movie for a quarter dollar.
As there were only a few adult loops in the US, cheaply-produced stuff with no sex arousal value, Sturman had privately screened in America an LB loop of 1970 titled "Delphia the Greek" which showed for the first time on screen a double penetration--two men copulating a young woman from front and rear at the same time. Sturman loved it and decided to meet the notorious European film maker. The two become life-long friends and business partners.
Stimulated by Braun's success, Sturman adopts the same strategy now blossoming in Europe: popularization of pornography on a mass level in order to force legalization. In March 1971, Braun illegally imports into the USA 45 of his own lavish loops on 16mm masters for his friend to duplicate LB's Super 8mm titles in local underground labs, and run them in his "peep-show machines. According to the deal, Braun also delivers the 45 artworks for 4-color printing of LB's attractive boxes in the USA.
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Lasse Braun in his lab in Stockholm, 1971. Checking his loops before delivering to Rueben Sturman.
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